SOCIAL MEDIA INTERN
SKETCH CONSULTANCY
JAN-MARCH 21
ROLE
AGENCY
NEEDLEDUST
Needledust is a luxury shoe brand aiming toward reviving jutti into our modern lives while preserving its old-school charm. Being a luxury brand their target audience was essentially focused on mid-high income groups such as wealthy housewives [40-60yo] and young working women [25-35yo]. Identification of their target audience helped me understand and maintain their brand image while writing copies which were feminity, youth, affluent, luxury, gifting and colourful.
BRAND TONE
HUMOUR
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FUNNY
SERIOUS
FORMALITY
FORMAL
CASUAL
VIBRANT
VIBRANCE
MUTED
MATURITY
MATURE
YOUTHFUL
SOCIAL MEDIA CREATIVES
ABOUT
Monthly static carousel post series
Many people follow astrology and horoscopes. It tends to imprint a sense of relevance to people's personalities and personal lives. Considering this we ideated this series which made the brand relevant to its target audience in an engrossing manner.
Aquarius, the water bearer often comes off as an oddball - they have quirky personalities and swiftly like a deer they accomplish their goals in unorthodox ways. As exemplary as their work ethics stand, they are gifted with a strong sense of style, art and finesse. Just like water, their easy-going character and their peculiarity alongside make them quick amigos with everyone
Pisces the fishes, filled with depth and mystery - Their water sign characteristics make them adaptable and emotional - they understand how to let go - and how to flow with the current. Pisceans are known as the daydreamers of the zodiac and it shows in their fashion. They like flowing colours and soft fabrics, often in the aquamarine, sea green and violet palette which makes our Dorianna jutti a perfect pick for them.
Aries is the first sign of the zodiac and that in itself is symbolic of their pioneering leadership nature. A typical Aries is very driven, curious and have a strong sense of justice because of which you can always count on them to do and defend what is right. Being a fire sign, they are known for their fierce independence which is evident in their fashion taste, the style is bright and bold which makes our Celestia Mule an ideal pick for their arrowhead like lifestyle.
Aquarius, the water bearer often comes off as an oddball - they have quirky personalities and swiftly like a deer they accomplish their goals in unorthodox ways. As exemplary as their work ethics stand, they are gifted with a strong sense of style, art and finesse. Just like water, their easy-going character and their peculiarity alongside make them quick amigos with everyone
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From the deep orange marigold flowers that bejewel almost every celebration to the deep hues of red that deck up the bride on her most important day. Add a hint of glamour to your traditional attire with a pair of stunning Amber Parakeet & Gul Jutti.
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For today's special we're serving love with surprise on the side If you share a cherished bond with someone, we'd recommend you chef's favourite, Needledust's #Luxuryfootwear garnished with complimentary Valentine's Day packaging.
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Primed, Prepped and all set!
Well, this is the story of the people who are making the best use of our special Valentine's Day packaging and are gifting a beacon of their young love to their beloveds.
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KHANNA
SONS JEWELLERS
Khanna Sons Jewellers is a house of antique ornamental jewellery which is firmly rooted in tradition, with a legacy of over three decades. It is a luxury brand which caters to mid-high income groups such as wealthy women [28-50] this would be subcategorised into women of different ages and dynamics like married/unmarried, employed/unemployed and etc - such categorisation would help in targeting various collections smartly. Furthermore, may also target married men who want to buy presents for their significant others in the above category.
SOCIAL MEDIA INTERN
SKETC CONSULTANCY
JAN-MARCH 21
ROLE
AGENCY
BRAND TONE
HUMOUR
FUNNY
SERIOUS
FORMALITY
FORMAL
CASUAL
VIBRANT
VIBRANCE
MUTED
MATURITY
MATURE
YOUTHFUL
SOCIAL MEDIA CREATIVES
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A collection decked with sumptuous uncut polkis and emeralds serves as the imperial souvenirs. The studded emeralds framed in the eye of jewellery set off an appeasing effect to its onlooker with its green and ruby hues.
From the age of novelty for today's royalty, the Polki Collection by Khanna Sons Jewellers.
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Ascending from the lanes of Awadh into the depths of the modern world, polkis is the most coveted piece of jewellery adorned by many across the globe. This radiant polki diamond necklace stands as a precedent of its royal history and art.
The Polki Collection is a fusion of modernity and classicism by Khanna Sons Jewellers.
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Our Polki Collection is an embodiment of the imperial culture of Mughals. The necklace embraces the grandeur captured in simplicity as the polkis are set in gold enamel with fine royal embroidery, celebrating the charms of the bygones.
The Polki Collection is a fusion of modernity and classicism by Khanna Sons Jewellers
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ABOUT
The client briefs requested for copies to be in detail about the collection and have a connection with the audience. To pertain this brief, throughout all collections I curated a narrative around each collection by giving them one common line binding them together and a collection name.
CREATIVE GRID 01
Collection name: Jewels of Love
CREATIVE GRID 02
Collection name: Jewels of Love
ROLE
AGENCY
SOCIAL MEDIA INTERN
CALL ME SOCIAL
JUNE-AUG 19
SONI SAPPHIRE
Soni Sapphire is a fashion jewellery brand that has launched numerous collections over two decades. They've done various prominent collaborations & brand partnerships. Being a fashion jewellery brand they offer collections which match the budget of people from different income groups due to which their audience target varies a lot. They cater to women [20-50] - subcategorised into different incomes and dynamics like married/unmarried, employed/unemployed, etc.
BRAND TONE
HUMOUR
FUNNY
SERIOUS
FORMALITY
FORMAL
CASUAL
VIBRANT
VIBRANCE
MUTED
MATURITY
MATURE
YOUTHFUL
BRAND PROFILE
ABOUT
Fablook July 2019 Edit
Fablook July'19 Edit was one of the many collaborations and endorsements the brand had done. I wrote a long-form profile for the brand. The essential focus was on how Soni Sapphire had expanded its business two-fold in the past decade and on mentioning various collections the brand has launched
SOCIAL MEDIA CREATIVES
At Soni Sapphire, we understand how all brides are unique in their way - to celebrate their uniqueness, our designers and artisans design jewellery that makes all our brides feel special.
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Bring an imperial twist onto your modern lives with this lustrous amalgam of Polki-hued gemstone necklace etched especially for our radiant brides-to-be.
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Diamonds carved as intricately as the vine of flowers honouring your feminity. Let's celebrate this joyful occasion together at Soni Sapphire with our Diamond Collection.
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Behold all glances as the burgundy of the square-cut rubies gleam through the net of diamonds tracing your neckline. This season redefine your glamour with our scintillating Diamond Collection by Soni Sapphire.
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SOCIAL MEDIA INTERN
CALL ME SOCIAL
JUNE-AUG 19
ROLE
AGENCY
BNA Enterprises
BNA Enterprises or BNA Jewellers is a Dubai-based jewellery art-house brand which exhibits exquisite jewellery pieces and customises pieces for its clients. The brand's primary target audience is jewellery retailers hence making it B2B and its secondary audience is the clientele who want customised jewellery which makes it B2C too. This also concludes that their target audience belonged to high-income groups.
BRAND TONE
HUMOUR
FUNNY
SERIOUS
FORMALITY
FORMAL
CASUAL
VIBRANT
VIBRANCE
MUTED
MATURITY
MATURE
YOUTHFUL
WEBSITE CONTENT
Wrote opening page for BNA Jewellers in 2019 while working with agency Call Me Social. As described above, the brand tone was formal and mature considering their target audience was primarily B2B and secondly B2C.
COPIES
after nth edits and last-minute changes in client briefs here are the copies which came victorious
COPIES,
CREATIONS
&
CRÈME BRÛLÉE
scroll for sweat, tears and blood
DESIGN & CONTENT BY TARAN
FURRY EMOTIONAL SUPPORT: SLINKY, the cat
CREATIONS
after changing logo size a minimum of thirteen times and shifting text alignments from centre to left a minimum of seven times here you go
SOCIAL MEDIA INTERN
CALL ME SOCIAL
JUNE-AUG 19
ROLE
AGENCY
MEETHA SHAGUN
Meetha Shagun was an artisanal luxury mithai brand which made Indian delicacies using natural and organic ingredients. Being a luxury brand its target audience was wealthy families belonging to high-mid income groups. They would even target event managers, wedding planners and exhibition moderators who dealt with events belonging to luxurious audiences to expand their business. Meetha Shagun's brand image was based on gifting, affluence, tradition, colourful and artisanal.
BRAND TONE
HUMOUR
FUNNY
SERIOUS
FORMALITY
FORMAL
CASUAL
VIBRANT
VIBRANCE
MUTED
MATURITY
MATURE
YOUTHFUL
TABLE D'HÔTE
ABOUT
Table D' Hote: Menu
As a content writer, being adept with canva (expert) and photoshop (intermediate) helped a lot while making this. I was solely responsible for writing the content and designing the menu for the brand.
SOCIAL MEDIA CREATIVES
During my span with the agency, I wrote creative copies and post copies for the brand but due to loss of data and the brand archiving their page they are not here on my portfolio. However, if required I can provide with contact details of my manager as a reference to credit my work with this account.
ROLE WORK
ACCOUNT MANAGER
FREELANCER
OCT 20-FEB 21
HEALvidHITANSHA
Heal vid Hitansha is a holistic healing influencer page led by Hitansha Arora who is a nutritionist and a tarot card reader. The target audience for this page essentially had women [20-45yo] from the mid-high income group. While planning content for the page the age groups were divided into two sets such being [20-30yo] and [30-45yo]. Over a period of time, the male audience grew especially for nutrition. These men [30-40yo] belonged to mid-high income groups.
BRAND TONE
HUMOUR
FUNNY
SERIOUS
FORMALITY
FORMAL
CASUAL
VIBRANT
VIBRANCE
MUTED
MATURITY
MATURE
YOUTHFUL
INSTAGRAM REELS
CRÈME BRÛLÉE
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